You should always link all of the sites together. Put up links on your site or blog to your Facebook, YouTube, and Twitter accounts. On your Twitter profile, include the URL for your blog and Facebook. Creating links in different forms of media will widen your costumer base.
Always update your Twitter followers about any new posts you make on your blog, and place a "retweet" alongside your updates. By doing this, others can share your blog more easily with others through Twitter. It generates a lot more interest in how many people you can attract with whatever it is you are trying to say.
Connect your blog to Linkedin by putting a share button at the top of the page. Because of its nature, Linkedin has users who are generally people with influence who have higher incomes, meaning plenty of potential customers with money to spend on your products and services. With more than 100 million people using Linkedin, it is a great opportunity using social media to market your business without spending a dime.
Your headline is crucial to a good post. Most social networks encourage you to keep your posts short, and if you were to post a long article, chances are no one would take the time to read it. Try posting a link to your article with a good headline that both grabs your readers' attention and explain what the article is about.
An important thing to remember when it comes to social media marketing is to stay active. Success relies on your commitment to being social. Interaction will mean the difference between success and failure. Conversely, if you campaign is active and you are consistently engaging your audience, your campaign can become very successful.
You can have your Twitter posts appear on your Facebook wall as well. Perhaps writing different posts might be best since your audience on Twitter might slightly differ from your Facebook friends, and Twitter is about writing extremely short posts. However, this allows you to update both websites very easily.
Get some exposure by organizing a competition on Facebook. You could select a winner randomly among your friends, post trivia questions or have a photo contest related to your products. Make sure how to attract clients to law firm advertise your contest on your website and newsletter: the goal is to get more people to find you on Facebook.
SEO (Search Engine Optimization) Vs. PPC (Pay Per Click)
The question of whether SEO (search engine optimization) or PPC (pay per click) advertising is best for your company depends entirely on the goals you have. Is the service or product on offer something new? Does it take some level of education to be able to use? Do you have a reputation in the industry? These questions and more must be addressed before addressing if you go to the SEO or PPC route. SEO (Search Engine Optimization) Vs. PPC (Pay Per Click)
LinkedIn allows you to have three links in your profile. Make good use of this by posting a link to your website and to your blog, and perhaps to your Facebook page or anything you believe deserves more attention. Do not hesitate to change these links if you do not think they are getting enough visits.
Use Facebook to run a special promotion or a competition. Everyone loves winning something, so your followers are sure to get involved. Whether you offer a free product, a special high-amount coupon or a big or small prize, it will get people more actively involved with your Facebook page. It also builds goodwill with your customer base.
Use lots of great content when you are setting up your Facebook page. There is nothing worse for a consumer than going to a business page you are interested in and finding almost no useful information. Take the time to answer any questions they may have ahead of time with the content you put on your page.
When considering a company blog, don't forget to invite in a guest blogger from time to time. A guest blogger can add new interest to your site and really pick up the conversation. They can help you re-engage an audience if your blog has slowed or stalled, and they might bring in a new customer or two as well.
Use gimmicks like short-term exclusive discounts to drive traffic to your social media feeds. People will be more likely to order products right away and share this information with their friends. In addition, they will probably share this deal with their own social media network.
Learn the posting patterns on social sites. The peak traffic times for many of these sites are at 7 A.M., 5 P.M. and 10 P.M. and those are the times that you should be sure to post something new. If you post more than those three times, be sure that you are posting something unique and interesting, but limit the total number of times you post each day.
Now that you have gained a better understanding of social media marketing, you can begin to implement it into your business plans. These suggestions are certain to aid you in developing the next step as you diagram your marketing needs. Treat yourself and your customers to the fabulous world of social media.